¡Hola! Welcome.

I am designing this space as a home. A home that brings together my learnings as a marketing executive and community builder. Born and raised in Chicago, I am dedicated to championing inclusive business practices and creating spaces for professionals to thrive. I have 20+ years of experience in communication planning, organizational strategy, and leading inclusive marketing practices.

In 2018-2022, I launched the Chicago chapter of a women’s professional group called the Latinista by developing financial literacy and self-care workshops. Today, I am a mentor to first-generation college students from Dominican University by providing practical advice and well-being techniques. So proud to share that my mentees graduated in 2025 with full-time offers.

I believe creating art is an alchemy to convert hardships into functional pivots; and beverages have the power to bring us together to find a common ground. Vida Mia was founded in 2018 as an experiential and consulting company as a result of burn out that turned into a lay off. At Vida Mia, we create positive spaces that celebrate community and traditions. This cultural connection is brought to life by designing guided experiences anchored in beverages that connect you back to memories of home. All five senses are evoked in our events.

 My favorite partnerships are when my worlds collide.

When I am not on the grind, you can find me reading a non-fiction book or walking Canela, my Goldendoodle.